Web Marketing School

Unlocking the Power Struggle: Organic SEO and Paid PPC Marketing Pioneering Times: The Genesis of Online Visibility When the internet made its debut in the public domain, businesses began to see a new horizon for marketing opportunities. The eventual advent of search engines suddenly catapulted companies into an era where…

The Showdown: Search Engine Optimization vs Social Media Marketing Sparks from the Genesis of Digital Marketing The digital age witnessed the birth of two dominating giants in the marketing landscape – Search Engine Optimization (SEO) and Social Media Marketing (SMM). This era ushered in an evolution from the traditional physical…

Cracking the SEO Code for Niche Sites: A Beginner’s Guide Dawn of Digital Marketing and Importance of SEO In the late ’90s, the advent of Google gave rise to the practice of harnessing its algorithm for website optimization, birthing search engine optimization, or more commonly known, SEO. Subsequent years saw…

From Google’s Infancy to Dominance: Tracing the Journey of SEO The Birth of an Era In the late 90s, the world was introduced to search engine optimization, a term coined by multimedia marketing group in 1997. The premise was simple – manipulate website data to increase its visibility on search…

The Power Trifecta: Content, Links, and Architecture in Niche Site Building From Modest Beginnings to Modern Ecosystems Not too long ago, the online world was a much simpler space. In yesteryears, websites could just put together a couple of text-heavy pages along with some photos or videos and call it…

Turbo Charge Your SEO: Understand and Master Page Speed for Superior Site Performance A Glimpse Into the Past: Messenger Pigeons to Light-Speed Connectivity From the early days of dial-up when web pages were basic and internet speed was measured in kilobits per second, to the era of light-speed connectivity where…