Web Marketing School

Google have done an incredible job of portraying itself as a friendly, warm & fuzzy.  A kind of anti-corporation if you will. From their regular Google Doodles through to hollywood family comedies, it’s marketing and PR departments have really sold us the idea that it can “Do No Evil”. The…

If you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the PR Industry. The overall message is spot on, and the article is sound.  Its basis being that using “online PR” as a link building…

I’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil,  heroes vs. villains…  oh, ok: White-hat vs. Black-hat SEO. There are a couple of things I would like to add to the discussion, from personal experience: A perceived ceiling on “white-hat” SEO…

A few weeks ago I was having a conversation with a partner of ours, and the topic of tracking spider activity on fresh content came up. While the company in question has good in-house dev resource, asking them to build something bespoke to track Googlebot was off the table.  Lets…

British Gas: A culture of up selling & appalling service. I  never complain at brands in social media,having represented a lot of large brands social media interests however, I know its often a better way of getting attention from them. Its a long story but the salient points are: I…

(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) – social proof has long been part of every brand marketer’s armoury. Documented evidence as far back as the 18th century shows…