Blackhat vs Whitehat presentations

What do you prefer hearing at conferences?Β 

When I talk about “edgy” stuff (yes, blackhat), the presentation is far better received by the audience.

On the flip side, presentations about everything else tend not to quite as popular.

Don’t get me wrong, I have invested huge amounts of time and energy into building decks, doing research, presentation training and so on – its just those talks never “feel” as positive as the other stuff.

In theory the talks with grey-hat hints and tips are less likely to be widely actionable, so therefore are of less use. So are they more popular?


Help me out by voting below:
(and please feel free to leave a comment)


[poll id=’1′]

Martin MacDonald
Previously: Head of SEO, Omnicom. Inbound Marketing Director, Expedia. Head of Content & SEO, Orbitz.Currently: Marketing Consultant to Fortune 500's and High Growth Startups locally in Silicon Valley. Retired BlackHat & Current Tech SEO Geek.
Martin MacDonald


Founder, MOGmedia. Past: Head of SEO/Content for Orbitz πŸ‡ΊπŸ‡Έ, Expedia EAN πŸ‡¬πŸ‡§, Omnicom πŸ‡¬πŸ‡§ Blogs & Vlogs
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