Web Marketing School

Latest SEO & Digital Marketing Articles

Not Provided? Unintended Consequences of Killing SEO

Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from their search referrers this week. Rand wrote a piece on his personal blog, calling it the first existential threat to the…

An Interview with Google Webspam

For my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar with them, they have been “on the other side of the fence” to the rest of us SEO’s for the better part of the…

Web Marketing School now in Beta!

Welcome to my new site – WebMarketingSchool.com 🙂 this is a housekeeping post, but there is a very special first ‘real’ post being published later this morning. Why have I built this site? While my personal blog has had a great year, with over 100k visitors and a thousand comments…

Punching Penguins @performinsights 2013

A little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search superstars Joost de Valk (of Yoast.com), Marcus Tandler (of Mediadonis), Christophe Cemper (of Cemper.com) & was moderated by the legendary Bas…

We can’t stop Spam, we CAN save Polar Bears

I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I  also like playing about with the latest spamming tools. They all work roughly the same way, some better than others, but its all pretty standard… The recipe is simple, you…

Buying a website? Audit a Flippa Listing in Minutes

Buying and selling websites is a hobby of mine, and the busiest marketplace is Flippa. Before you buy any site though you should spend a few minutes auditing whether the site is what it purports to be, and whether its a good deal.  Luckily this can be done easily and…

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