Web Marketing School

Back in 2010 I had 0 clue about SEO. Like, seriously no clue. I don’t think I’d even heard the word before. I was a journalist. I was working as a TV reporter and print journalist. I was also doing a master’s degree in Corporate Communications and Marketing management. Somehow,…

This is the first part of a series of entries about keyword research and, by extension, SEOs bad habits and terrible use of language, of which I am not an exception and have taken part as much as everyone in the industry. In our first entry, we’ll introduce what we…

Have you already read part 1 of my quick summary of my personal experience at Brighton SEO April 2022? The one where I start chatting about the content marketing talks I went to? Right, then grab a cup of coffee (or tea, or your favourite tipple). I’m going to spill…

In today’s day and age, there are so many SEO tools you can utilise to help you succeed internally.   From tools such as Google Data Studio – which will allow you to create dynamic reports – to crawling tools such as SEO Data Tool.   If you sit in-house…

I hadn’t been to Brighton SEO since 2016, when it was still being held at the Brighton Dome. Fast forward to 2022 and I was back! Different venue (to me), lots of speakers and the awesome team at MOGmedia in tow, it was time to check how much the SEO…

Google today (September 10th, 2019) announced some changes to their handling of nofollow. You can read all about it here. In a nutshell, we used to have the nofollow directive.  Google are now moving towards a hint format. That’s important, because a directive is considered a firm command, whereas a…