Latest SEO & Digital Marketing Articles
From Blogger to professional SEO – How Blogging is a good way to learn Search Engine Optimisation
Back in 2010 I had 0 clue about SEO. Like, seriously no clue. I don’t think I’d even heard the word before. I was a journalist. I was working as a TV reporter and print journalist. I was also doing a master’s degree in Corporate Communications and Marketing management. Somehow,…
Keyword Research (Part I): The many purposes of keyword research
This is the first part of a series of entries about keyword research and, by extension, SEOs bad habits and terrible use of language, of which I am not an exception and have taken part as much as everyone in the industry. In our first entry, we’ll introduce what we…
What I learned at Brighton SEO April 2022 – Takeaways from a Content Marketer – Part 2
Have you already read part 1 of my quick summary of my personal experience at Brighton SEO April 2022? The one where I start chatting about the content marketing talks I went to? Right, then grab a cup of coffee (or tea, or your favourite tipple). I’m going to spill…
The In-House Tools you need to succeed
In today’s day and age, there are so many SEO tools you can utilise to help you succeed internally. From tools such as Google Data Studio – which will allow you to create dynamic reports – to crawling tools such as SEO Data Tool. If you sit in-house…
What I learned at Brighton SEO April 2022 – Takeaways from a Content Marketer (part 1)
I hadn’t been to Brighton SEO since 2016, when it was still being held at the Brighton Dome. Fast forward to 2022 and I was back! Different venue (to me), lots of speakers and the awesome team at MOGmedia in tow, it was time to check how much the SEO…
Changes to Nofollow, Rel=”Bull”
Google today (September 10th, 2019) announced some changes to their handling of nofollow. You can read all about it here. In a nutshell, we used to have the nofollow directive. Google are now moving towards a hint format. That’s important, because a directive is considered a firm command, whereas a…