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Latest SEO & Digital Marketing Articles

Bulk Image Link Spam Going Un-detected?

I was asked earlier whether using badges for building links is a good idea. Its certainly not a new concept, enterprising SEO’s (myself included) had used this technique, or variants of it, for years.  In the spirit of full disclosure, I also talked extensively about this practice and my experiments in…

Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty &…

Google Removing Exact Match keywords

  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match…

Free SSL Certificates (for SEO?)

  Google’s recent announcement that SSL certificates are a ranking factor has created a bit of a rush to get sites secured. Lets be perfectly clear for just a moment, having SSL on your site is far, far less of a ranking signal than having content, links, architecture and everything…

Linkdex Thinktank: Travel Marketing

Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in SEO, Social Media & how that applies to travel marketing on the internet. Its not only relevant to travel of course,…

Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO” (I’m paraphrasing, the full post is here). Rand…

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