Latest SEO & Digital Marketing Articles
Using Twitter Analytics to Boost Interaction
Edit Twitter make analytics free to everyone: That came as a bit of a shock to me, as it was already available to everyone – but they have indeed vastly improved one of the views (others remain the same though, ie. follower analytics). The new dashboard: As you can…
Bulk Image Link Spam Going Un-detected?
I was asked earlier whether using badges for building links is a good idea. Its certainly not a new concept, enterprising SEO’s (myself included) had used this technique, or variants of it, for years. In the spirit of full disclosure, I also talked extensively about this practice and my experiments in…
Beginners SEO – Ignore the FUD!
Imagine it’s the first day you’ve ever studied SEO There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking: “Experienced SEO’s have a level of FUD (Fear, Uncertainty &…
Google Removing Exact Match keywords
UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year: Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match…
Free SSL Certificates (for SEO?)
Google’s recent announcement that SSL certificates are a ranking factor has created a bit of a rush to get sites secured. Lets be perfectly clear for just a moment, having SSL on your site is far, far less of a ranking signal than having content, links, architecture and everything…
Linkdex Thinktank: Travel Marketing
Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in SEO, Social Media & how that applies to travel marketing on the internet. Its not only relevant to travel of course,…