•Martin MacDonald
We can’t stop Spam, we CAN save Polar Bears
I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I also like playing about with the…
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Web Marketing School
No affiliate links. No recycled SEO clichés.
Just independent, practical web marketing advice.
•Martin MacDonald
Buying a website? Audit a Flippa Listing in Minutes
Buying and selling websites is a hobby of mine, and the busiest marketplace is Flippa. Before you buy any site though you should spend a few…
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•Martin MacDonald
#GoogleGate – Can you Trust Google?
Google have done an incredible job of portraying itself as a friendly, warm & fuzzy. A kind of anti-corporation if you will. From their regular Google…
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•Martin MacDonald
SEO advice from a PR firm
If you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the…
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•Martin MacDonald
Black Hat Vs White Hat SEO
I’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil, heroes vs. villains… oh, ok: White-hat vs. Black-hat…
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•Martin MacDonald
Hacking Analytics, tracking iOS, Spiders & Bots Natively
A few weeks ago I was having a conversation with a partner of ours, and the topic of tracking spider activity on fresh content came up.…
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•Martin MacDonald
Dyno Rod & British Gas Complaint Story
British Gas: A culture of up selling & appalling service. I never complain at brands in social media,having represented a lot of large brands social media…
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•Martin MacDonald
Buying Fans, Followers & the Truth
(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity…
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•Martin MacDonald
SEO is dead, if you ignore all that growth
Im writing this post/rant as a response to the latest in an infinitely long line of “SEO is dead” posts, this one from the Guardian newspaper:…
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•Martin MacDonald
TBEX: Cross Platform Publishing Presentation
I presented a talk on the future of cross platform publishing, along with a few things that you can actively do today to get started on…
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•Martin MacDonald
Negative SEO vs. MattCutts.com
Negative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy…
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•Martin MacDonald
Webmasters on the Roof @ SMX Munich
Webmasters on the Roof is one of the longest running online radio shows, now in its seventh year. SMX Munich hosts special editions of the show,…
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70 posts