My Secret SEO Strategy Guarantees Results…

…But I won’t tell you my strategy, because its proprietary… This post appeared in my FaceBook feed, and sparked some discussion: From the outset, lets be perfectly clear, there is no SEO strategy worth engaging with that you shouldn’t, or can’t share with clients. If your agency, consultant, or SEO specialist is telling you this, you are being conned. It’s that simple. SEO is Not

If you had access to “Google Level Data”…?

So I thought this was probably worthy of its own post, ┬ábut my good friend Dixon Jones left a comment on my previous post about the value of SEO studies, here it is in all its glory:           Just incase anybody doesn’t know Majestic, they have for a long time operated the biggest publicly available index of links the web has seen.   Sure,

Most SEO Studies are Basically Pointless

For some years now, the industry has had an unspoken problem with most SEO studies published. Sure, they pretty much always reveal the same factors (as long as the data is interpreted correctly), you need Content, Links and structure. Pretty much in that order. There are two main categories, those backed with proprietary index data (like these by SEMrush or SearchMetrics), or those accumulated from

Scraping Google to Build Massive Datasets

Scraping Google for keyword rankings is a tricky business, they don’t want you to do it, and have gone as far as calling applications that do it “Black Hat”. Let’s not forget, they’ve also said which ones they perceive to be accurate, so lets ignore the Black Hat bit and build our own! (sorry Google). It would be interesting to hear other people’s opinions on

You don’t really hate SEO.

Do you hate SEO? Are you sick of spam emails, web pages with text that makes no sense & huge ugly blocks of links? Well, you’re not alone. For most people, this is their introduction to our industry:   SEO’s Hate That Stuff Too: Thing is, what you hate IS NOT SEO. Hating SEO because of things like this, is like hating banking because some

Twitter Block Web Crawlers via Robots.txt?

[aesop_parallax img=”https://webmarketingschool.com/wp-content/uploads/2015/07/shutterstock_176194913.jpg” parallaxbg=”on” captionposition=”bottom-left” lightbox=”on” floater=”on” floaterposition=”left” floaterdirection=”up”] A small thread yesterday on HackerNews claimed that Twitter had de-indexed their entire site, using Robots.txt to block crawler access. They link to the file http://www.twitter.com/robots.txt which appears as below: OK that looks like they are de-indexing the site? As you can perfectly well see, they ARE disallowing robots from crawling www.twitter.com, but that is absolutely by