•Martin MacDonald
Google Removing Exact Match keywords
UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:…
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Web Marketing School
No affiliate links. No recycled SEO clichés.
Just independent, practical web marketing advice.
•Martin MacDonald
Free SSL Certificates (for SEO?)
Google’s recent announcement that SSL certificates are a ranking factor has created a bit of a rush to get sites secured. Lets be perfectly clear…
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•Martin MacDonald
Linkdex Thinktank: Travel Marketing
Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as…
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•Martin MacDonald
Sorry: Negative SEO Does Exist
UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced…
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•Martin MacDonald
Best SEO Tools – 2014
Keeping up with the latest SEO Tools is almost a full time job by itself these days. To see if there were any SEO tools I’d…
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•Martin MacDonald
Topical Trustflow via MajesticSEO
A new feature in the web’s best backlink index (MajesticSEO) was released quietly this morning, with very little (in fact no) fanfare. A Topical Trustflow Report…
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•Martin MacDonald
Halifax Bank Google SEO Penalty
2014 is indeed looking like the year of the spam clampdown, and here is a fresh example of a major company getting wiped off the face…
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•Martin MacDonald
Angry with Big Brand Spam?
I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable…
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•Martin MacDonald
Speed up WordPress: Peadig Framework
If you’ve visited the blog before you will probably notice a few key differences today. It looks pretty similar to the old design, and while its…
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•Martin MacDonald
Digital Conferences Shape Careers
An open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed…
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•Martin MacDonald
Not Provided? Unintended Consequences of Killing SEO
Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed…
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•Martin MacDonald
An Interview with Google Webspam
For my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar…
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72 posts