Recent Articles

Digital Conferences Shape Careers

An open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed not only me...

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Not Provided? Unintended Consequences of Killing SEO

Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from...

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An Interview with Google Webspam

For my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar with them, they...

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Web Marketing School now in Beta!

Welcome to my new site – WebMarketingSchool.com 🙂 this is a housekeeping post, but there is a very special first ‘real’ post being published later this morning. Why have...

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Punching Penguins @performinsights 2013

A little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search...

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We can’t stop Spam, we CAN save Polar Bears

I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I  also like playing about with the latest spamming tools....

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