Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO

 

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There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one.

Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it for newcomers?

 

In case you haven’t read through the thread, the crux is:

  • Newcomer to SEO posts a comment here, using his name as anchor text.
  • Most likely read on a thousand blogs about blog commenting or forum commenting for backlinks.
  • He then goes on to read more stuff about SEO and finds out about link penalties, and then after some soul searching, asks to have the links removed.
  • The comments however are real ones, on a decent site with loads of content.

I hate to say it, but I believe that Google’s anti-SEO campaign is working!

 

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The Beginners Checklist of Required SEO Reading

 

 Now STOP: Before You Go ANY Further

It’s really important to understand SEO is in a constant state of flux.

Yes, that makes it a much harder thing to get to grips with, as it means that anything written some time ago, is potentially no longer true.
Also, 99% of what you read is likely to be inaccurate,  there’s no standardisation, there’s no accepted truth.

 

These Simple Rules Should Guide Whatever You Do:

  • If something feels “wrong” it probably is.  
    If you can’t see why something would benefit you, it probably won’t.
    That goes for submitting to directories, leaving comment spam, stuffing keywords, buying links, and whatever you read on most SEO blogs unfortunately.
  • Google is trying to provide the best possible result set for every query.  
    Sure, they get it wrong quite a bit, but ask yourself why your page should rank well?  Is it the best result for a search term?
    If not, please start with trying to make sure it IS the best result.  In doing so you’ll improve your website & make it more valuable to your readers/customers, even if Google don’t immediately rank it well (they probably won’t), you’re contributing to the fabric of the internet & you don’t need to worry about Google updates.

 

 

 

MartinMacdonald

Founder of WebMarketingSchool.com and a career professional in SEO and web marketing. Experienced in travel, gambling & entertainment niches. Former head of SEO for Omnicom UK, Inbound Marketing Director at Expedia & current Senior Director for SEO at Orbitz Worldwide.

MartinMacdonald

@searchmartin

Head of SEO & Content for @orbitz & @cheaptickets. Blogs @forbes, @huffpost 40+ global conferences & keynotes

@james_hamlin @richardbaxter I screen grabbed it from the end of this mate: https://t.co/jhYl3aD3JP - 14 hours ago

Leave a Reply

One Response

  • Gary

    Hi Martin,

    Clear and to the point. I read so much rubbish these days that I can understand how anybody would feel a small bit confused by all the FUD. As for buying links – well after the updates over the last few weeks some of these services have dropped off the face of the earth. Levels the playing field a bit if I’m honest.

    Cheers

    October 2, 2014 at 3:19 pm