Latest SEO & Digital Marketing Articles
How to run an SEO clinic
Ever considered running an internal SEO clinic for various stakeholders? While SEO is its own discipline, in almost all in-house SEO roles you’ll find yourself needing to pull of teams such as merchandise, IT, PR and many other departments. Each of these areas has the ability to support getting wider…
SEO: Speed is Critical, for <10% of Sites
Site speed, PageSpeed, Core Web Vitals (CWV) or whatever you want to call it: improving the speed of websites has for a number of years been one of the most powerful tools at my disposal in working on large scale websites.
What can we learn from clickbait?
Moobs, YOLO, slacktivist, clickbait. These words all turned up in the Oxford English Dictionary in 2016, signalling, perhaps, that the English language is now taking its cues from millennial text-speak. Following suit, we will be focusing on clickbait in this article, because, you know, YOLO. Next week: moobs. What is…
5 reasons you need a strong brand voice
Ever wondered why you should invest in branding? We’ll tell you all in this guide. Just give it a read and take notes.
Why Good Content Matters – How Great Content can help your business?
Wondering whether Content Marketing can do anything for your business (big or small), read on because we’ve got all the answers you’re looking for. Here you’ll learn how it can help you achieve your goals.
How to hire awesome writers – Everything I know
If you’re considering hiring writers (freelance or in-house) for your team, read on. We’re going to tell you how we find the best ones and keep them engaged. Trust me, I’ve got heaps of experience.