Got a Social Media Strategy? the BBC do….

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Every now and then, someone uncovers something nice and shiny.  This time its Gianluca Fiorelli over at inbound.org – who has published the URL of the BBC social media strategy PDF file. Its always great finding things like this to see “how the big boys” operate, and Im cross posting it here to allow some discussion (after all, its on a PDF document at source, so

Blackhat vs Whitehat presentations

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What do you prefer hearing at conferences?  When I talk about “edgy” stuff (yes, blackhat), the presentation is far better received by the audience. On the flip side, presentations about everything else tend not to quite as popular. Don’t get me wrong, I have invested huge amounts of time and energy into building decks, doing research, presentation training and so on – its just those