Web Marketing School

(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) – social proof has long been part of every brand marketer’s armoury. Documented evidence as far back as the 18th century shows…

Im writing this post/rant as a response to the latest in an infinitely long line of “SEO is dead” posts, this one from the Guardian newspaper: The article makes some pretty bold claims, including “Search engine optimisation (SEO) was always a flawed concept.” and “a recent Forrester report on how…

I presented a talk on the future of cross platform publishing, along with a few things that you can actively do today to get started on pushing your content into a multi-platform environment, at the Travel Bloggers Exchange (TBEX) in Toronto, yesterday. If you’re unfamiliar with TBEX, its the worlds…

Negative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across hundreds of other domains, (squidoo lenses for instance) 3) breach GWMT…

Webmasters on the Roof is one of the longest running online radio shows, now in its seventh year.  SMX Munich hosts special editions of the show, which feature prominent industry figures. This years lineup was: Danny Sullivan – the man, the legend.  He’s been reporting on our industry since before…

The following is a true story, however names and places have been changed to protect people’s identities: Last week I was sat in a meeting in the North West of the United States.  The company is a medium sized division of a multi-billion dollar NASDAQ listed company.  Let’s call them…