Archive for the ‘Blackhat’ Category

Bulk Image Link Spam Going Un-detected?

I was asked earlier whether using badges for building links is a good idea. Its certainly not a new concept, enterprising SEO’s (myself included) had used this technique, or variants of it, for years.  In the spirit of full disclosure, I also talked extensively about this practice and my experiments in avoiding penalties by rapidly varying…


Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO“ (I’m paraphrasing, the full post is here). Rand goes on to call on…


Angry with Big Brand Spam?

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I never put myself forward as the Spam Police, when you’re a high visibility member of staff on social networks, and SEO is in your job description,…


We can’t stop Spam, we CAN save Polar Bears

I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I  also like playing about with the latest spamming tools. They all work roughly the same way, some better than others, but its all pretty standard… The recipe is simple, you spin some comments, submit them…


#GoogleGate – Can you Trust Google?

Google have done an incredible job of portraying itself as a friendly, warm & fuzzy.  A kind of anti-corporation if you will. From their regular Google Doodles through to hollywood family comedies, it’s marketing and PR departments have really sold us the idea that it can “Do No Evil”. The problem is, now more than…


Negative SEO vs. MattCutts.com

Negative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across hundreds of other domains, (squidoo lenses for instance) 3) breach GWMT security and de-index 4) manipulate…