Linkdex Thinktank: Travel Marketing

Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in...

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Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their...

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Best SEO Tools – 2014

  Keeping up with the latest SEO Tools is almost a full time job by itself these days. To see if there were any SEO tools I’d missed out on...

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Topical Trustflow via MajesticSEO

A new feature in the web’s best backlink index (MajesticSEO) was released quietly this morning, with very little (in fact no) fanfare. A Topical Trustflow Report for any site...

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Halifax Bank Google SEO Penalty

2014 is indeed looking like the year of the spam clampdown, and here is a fresh example of a major company getting wiped off the face of the (google)...

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Angry with Big Brand Spam?

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I...

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Speed up WordPress: Peadig Framework

If you’ve visited the blog before you will probably notice a few key differences today. It looks pretty similar to the old design, and while its still a work...

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Digital Conferences Shape Careers

An open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed not only me...

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Not Provided? Unintended Consequences of Killing SEO

Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from...

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An Interview with Google Webspam

For my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar with them, they...

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Web Marketing School now in Beta!

Welcome to my new site – WebMarketingSchool.com 🙂 this is a housekeeping post, but there is a very special first ‘real’ post being published later this morning. Why have...

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Punching Penguins @performinsights 2013

A little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search...

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We can’t stop Spam, we CAN save Polar Bears

I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I  also like playing about with the latest spamming tools....

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Buying a website? Audit a Flippa Listing in Minutes

Buying and selling websites is a hobby of mine, and the busiest marketplace is Flippa. Before you buy any site though you should spend a few minutes auditing whether...

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#GoogleGate – Can you Trust Google?

Google have done an incredible job of portraying itself as a friendly, warm & fuzzy.  A kind of anti-corporation if you will. From their regular Google Doodles through to...

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SEO advice from a PR firm

If you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the PR Industry. The...

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Black Hat Vs White Hat SEO

I’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil,  heroes vs. villains…  oh, ok: White-hat vs. Black-hat SEO. There are...

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Hacking Analytics, tracking iOS, Spiders & Bots

A few weeks ago I was having a conversation with a partner of ours, and the topic of tracking spider activity on fresh content came up. While the company...

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Dyno Rod & British Gas Complaint Story

British Gas: A culture of up selling & appalling service. I  never complain at brands in social media,having represented a lot of large brands social media interests however, I...

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Buying Fans, Followers & the Truth

(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) –...

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