Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in...
Read moreUPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their...
Read moreKeeping up with the latest SEO Tools is almost a full time job by itself these days. To see if there were any SEO tools I’d missed out on...
Read moreA new feature in the web’s best backlink index (MajesticSEO) was released quietly this morning, with very little (in fact no) fanfare. A Topical Trustflow Report for any site...
Read more2014 is indeed looking like the year of the spam clampdown, and here is a fresh example of a major company getting wiped off the face of the (google)...
Read moreI’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I...
Read moreIf you’ve visited the blog before you will probably notice a few key differences today. It looks pretty similar to the old design, and while its still a work...
Read moreAn open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed not only me...
Read moreOh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from...
Read moreFor my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar with them, they...
Read moreWelcome to my new site – WebMarketingSchool.com 🙂 this is a housekeeping post, but there is a very special first ‘real’ post being published later this morning. Why have...
Read moreA little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search...
Read moreI am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I also like playing about with the latest spamming tools....
Read moreBuying and selling websites is a hobby of mine, and the busiest marketplace is Flippa. Before you buy any site though you should spend a few minutes auditing whether...
Read moreGoogle have done an incredible job of portraying itself as a friendly, warm & fuzzy. A kind of anti-corporation if you will. From their regular Google Doodles through to...
Read moreIf you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the PR Industry. The...
Read moreI’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil, heroes vs. villains… oh, ok: White-hat vs. Black-hat SEO. There are...
Read moreA few weeks ago I was having a conversation with a partner of ours, and the topic of tracking spider activity on fresh content came up. While the company...
Read moreBritish Gas: A culture of up selling & appalling service. I never complain at brands in social media,having represented a lot of large brands social media interests however, I...
Read more(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) –...
Read more