Ever considered running an internal SEO clinic for various stakeholders? While SEO is its own discipline, in almost all in-house SEO roles you’ll find yourself needing to pull of teams such as merchandise, IT, PR and many other departments. Each of these areas has the ability to support getting wider SEO buy-in and also getting … Read more
Site speed, PageSpeed, Core Web Vitals (CWV) or whatever you want to call it: improving the speed of websites has for a number of years been one of the most powerful tools at my disposal in working on large scale websites.
This is the first part of a series of entries about keyword research and, by extension, SEOs bad habits and terrible use of language, of which I am not an exception and have taken part as much as everyone in the industry. In our first entry, we’ll introduce what we think we mean when we … Read more
Google today (September 10th, 2019) announced some changes to their handling of nofollow. You can read all about it here. In a nutshell, we used to have the nofollow directive. Google are now moving towards a hint format. That’s important, because a directive is considered a firm command, whereas a hint, is not. We used … Read more
Yesterday, SEMrush released an updated version of their June 2017 ranking factors report, again placing Direct Traffic right at the top of the list – stating that its the most important ranking factor for Google. You can (and should) download it here. For those that may not be familiar with SEMrush, they provide an … Read more
…But I won’t tell you my strategy, because its proprietary… This post appeared in my FaceBook feed, and sparked some discussion: From the outset, lets be perfectly clear, there is no SEO strategy worth engaging with that you shouldn’t, or can’t share with clients. If your agency, consultant, or SEO specialist is telling you this, … Read more
Scraping Google for keyword rankings is a tricky business, they don’t want you to do it, and have gone as far as calling applications that do it “Black Hat”. Let’s not forget, they’ve also said which ones they perceive to be accurate, so lets ignore the Black Hat bit and build our own! (sorry Google). … Read more
[aesop_parallax img=”https://webmarketingschool.com/wp-content/uploads/2015/07/shutterstock_176194913.jpg” parallaxbg=”on” captionposition=”bottom-left” lightbox=”on” floater=”on” floaterposition=”left” floaterdirection=”up”] A small thread yesterday on HackerNews claimed that Twitter had de-indexed their entire site, using Robots.txt to block crawler access. They link to the file http://www.twitter.com/robots.txt which appears as below: OK that looks like they are de-indexing the site? As you can perfectly well see, they ARE … Read more
SEMpost reported this week that some googlers stated: “PageRank Sculpting still doesn’t work, which it hasn’t for over six years“ Like a lot of what rank and file Googler’s say, this is an example of bleating the mothership message, without either fully understanding, or simply being disingenuous. What Was PageRank Sculpting? As the vast majority … Read more