Conferences Archives - Web Marketing School

Punching Penguins @performinsights 2013

A little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search superstars Joost de Valk (of, Marcus Tandler (of Mediadonis), Christophe Cemper (of & was moderated by the legendary Bas Van den Beld (of State … Read more

TBEX: Cross Platform Publishing Presentation

I presented a talk on the future of cross platform publishing, along with a few things that you can actively do today to get started on pushing your content into a multi-platform environment, at the Travel Bloggers Exchange (TBEX) in Toronto, yesterday. If you’re unfamiliar with TBEX, its the worlds largest gathering of online travel … Read more

Webmasters on the Roof @ SMX Munich

Webmasters on the Roof is one of the longest running online radio shows, now in its seventh year.  SMX Munich hosts special editions of the show, which feature prominent industry figures. This years lineup was: Danny Sullivan – the man, the legend.  He’s been reporting on our industry since before it had a name, founding … Read more

Blackhat vs Whitehat presentations

What do you prefer hearing at conferences?  When I talk about “edgy” stuff (yes, blackhat), the presentation is far better received by the audience. On the flip side, presentations about everything else tend not to quite as popular. Don’t get me wrong, I have invested huge amounts of time and energy into building decks, doing … Read more