general Archives - Web Marketing School

Free SSL Certificates (for SEO?)

August 7, 2014 by Martin MacDonald

Google’s recent announcement that SSL certificates are a ranking factor has created a bit of a rush to get sites secured. Lets be perfectly clear for just a moment, having SSL on your site is far, far less of a ranking signal than having content, links, architecture and everything else that we typically think … Read more

#GoogleGate – Can you Trust Google?

August 19, 2013 by Martin MacDonald

Google have done an incredible job of portraying itself as a friendly, warm & fuzzy. A kind of anti-corporation if you will. From their regular Google Doodles through to hollywood family comedies, it’s marketing and PR departments have really sold us the idea that it can “Do No Evil”. The problem is, now more than … Read more