Started Designing Websites
Using Notepad, Frontpage and other basic tools, I started building websites in the mid 1990s while working at an Internet Service Provider, Mercury Internet in Southern Spain.
Early Digital Marketer
In the early days of digital marketing, I started working with clients to market the websites I’d already built. In those days it was directories, web rings, and other basic forms of visibility marketing.
SEO Before there was SEO
In the pre-Google days, organic search marketing was a simpler exercise, but increasingly valuable. Specializing in Altavista, Yahoo, Lycos and Infoseek, I started marketing for clients and my own web properties.
In mid-2001 I focused purely on my own web properties, ceasing all client facing work and launching a group of online companies. From webhosting services to online gambling, I built a broad portfolio of websites across a variety of niches.
After relocating to the UK, I had my first in-house role as Head of Search at Seatwave, a London based startup focusing on Secondary Ticketing across Europe
Agency Side @ Omnicom UK
After three years helping build the in-house team and growing Seatwave into the largest secondary market ticket platform in Europe, I was hired to head up the Omnicom UK SEO division.
Assuming the lead SEO role at OMD UK, Manning Gottlieb, PHD, M2M and other UK agencies, working with clients such as McDonalds, Frito Lay, EasyJet, Southern Rail, and many others
Back In-House, at Expedia Group
In 2012 I was hired as Director of Search & Social Media Marketing at Expedia EAN, in the London offices.
Over the following years my career progressed to be Senior Director of SEO and Content at Orbitz in Chicago, then to Head of SEO for the Global Regional Brands Group for Brand Expedia in San Francisco, California.
Re-Formed MOGmedia Inc.
In mid 2017, I reformed MOGmedia in the San Francisco Bay Area, catering to a select group of the world’s largest ecommerce clients.
MOGmedia now works with some of the largest media agencies, ecommerce platforms and social networks in the world, offering a bespoke service and custom SEO tools aimed exclusively at the challenges faced in enterprise search marketing.
Read More About Martin
I’ve been an online marketing professional for over 20 years.
During the early days of digital marketing I worked mainly in online gaming, which back then mainly entailed finding and developing innovative solutions to scalable link building.
OK, search engine quality raters would probably have defined it as spam, but we’re talking pre 2006, and those were different times..
In the past decade since 2007, I’ve been lucky enough to build a career working for top brands around the world, developing both SEO and Content Marketing strategies for companies such as Expedia, Orbitz, and Seatwave, and worked as an advisor or agency retained, to companies like Virgin, Monster, Renault, Internet Brands & many more.
I currently run a private digital marketing consulting practice, specializing in solutions to complex issues faced by Fortune 500’s and early stage startups with aggressive growth targets. For more information on me, visit MartinMacDonald.com or my company website, MOG.media
Aside from this blog, I have also contributed to Forbes & the Huffington Post, and have keynoted 50+ marketing conferences around the world.