About Martin MacDonald

I’ve been an online marketing professional for over 15 years.

During the early days of the internet I worked primarily in online gaming, particularly Online Poker, founding a number of successful websites & subsequently building a number of communities around profitable niche’s.

More recently I’ve strategised and run campaigns for brands such as McDonald’s, PepsiCo, Expedia, Virgin and other household brand names.

I’m currently Senior Director of SEO & Content, for Orbitz & CheapTickets.com (Orbitz being the third largest online travel agency, and part of the Expedia group).

Aside from this blog, I also contribute to Forbes & the Huffington Post, and have keynoted marketing conferences around the world.