About Martin MacDonald of Web Marketing School

July 31, 1996

Started Designing Websites

Using Notepad, Frontpage and other basic tools, I started building websites in the mid 1990s while working at an Internet Service Provider, Mercury Internet in Southern Spain.

July 31, 1996

March 31, 1998

Early Digital Marketer

In the early days of digital marketing, I started working with clients to market the websites I’d already built. In those days it was directories, web rings, and other basic forms of visibility marketing.

March 31, 1998

September 30, 1999

SEO Before there was SEO

In the pre-Google days, organic search marketing was a simpler exercise, but increasingly valuable. Specializing in Altavista, Yahoo, Lycos and Infoseek, I started marketing for clients and my own web properties.

September 30, 1999

July 31, 2001

Founded MOGmedia

In mid-2001 I focused purely on my own web properties, ceasing all client facing work and launching a group of online companies. From webhosting services to online gambling, I built a broad portfolio of websites across a variety of niches.

July 31, 2001

June 30, 2008

Went In-House

After relocating to the UK, I had my first in-house role as Head of Search at Seatwave, a London based startup focusing on Secondary Ticketing across Europe

June 30, 2008

March 31, 2011

Agency Side @ Omnicom UK

After three years helping build the in-house team and growing Seatwave into the largest secondary market ticket platform in Europe, I was hired to head up the Omnicom UK SEO division.

Assuming the lead SEO role at OMD UK, Manning Gottlieb, PHD, M2M and other UK agencies, working with clients such as McDonalds, Frito Lay, EasyJet, Southern Rail, and many others

March 31, 2011

March 31, 2012

Back In-House, at Expedia Group

In 2012 I was hired as Director of Search & Social Media Marketing at Expedia EAN, in the London offices.

Over the following years my career progressed to be Senior Director of SEO and Content at Orbitz in Chicago, then to Head of SEO for the Global Regional Brands Group for Brand Expedia in San Francisco, California.

March 31, 2012

July 31, 2017

Re-Formed MOGmedia Inc.

In mid 2017, I reformed MOGmedia in the San Francisco Bay Area, catering to a select group of the world’s largest ecommerce clients.

MOGmedia now works with some of the largest media agencies, ecommerce platforms and social networks in the world, offering a bespoke service and custom SEO tools aimed exclusively at the challenges faced in enterprise search marketing.