Changes to Nofollow, Rel=”Bull”

Google today (September 10th, 2019) announced some changes to their handling of nofollow. You can read all about it here. In a nutshell, we used to have the nofollow directive.  Google are now moving towards a hint format. That’s important, because a directive is considered a firm command, whereas a hint, is not. We used to have one directive: rel=”nofollow”. Now we have multiple hints:

Is Direct Traffic a Ranking Factor?

Yesterday, SEMrush released an updated version of their June 2017 ranking factors report, again placing Direct Traffic right at the top of the list – stating that its the most important ranking factor for Google. You can (and should) download it here.   For those that may not be familiar with SEMrush, they provide an excellent online set of tools for both SEO market analysis

My Secret SEO Strategy Guarantees Results…

…But I won’t tell you my strategy, because its proprietary… This post appeared in my FaceBook feed, and sparked some discussion: From the outset, lets be perfectly clear, there is no SEO strategy worth engaging with that you shouldn’t, or can’t share with clients. If your agency, consultant, or SEO specialist is telling you this, you are being conned. It’s that simple. SEO is Not

Scraping Google to Build Massive Datasets

Scraping Google for keyword rankings is a tricky business, they don’t want you to do it, and have gone as far as calling applications that do it “Black Hat”. Let’s not forget, they’ve also said which ones they perceive to be accurate, so lets ignore the Black Hat bit and build our own! (sorry Google). It would be interesting to hear other people’s opinions on

Twitter Block Web Crawlers via Robots.txt?

[aesop_parallax img=”https://webmarketingschool.com/wp-content/uploads/2015/07/shutterstock_176194913.jpg” parallaxbg=”on” captionposition=”bottom-left” lightbox=”on” floater=”on” floaterposition=”left” floaterdirection=”up”] A small thread yesterday on HackerNews claimed that Twitter had de-indexed their entire site, using Robots.txt to block crawler access. They link to the file http://www.twitter.com/robots.txt which appears as below: OK that looks like they are de-indexing the site? As you can perfectly well see, they ARE disallowing robots from crawling www.twitter.com, but that is absolutely by

PageRank Sculpting: Yes it does Work!

  SEMpost reported this week that some googlers stated: “PageRank Sculpting still doesn’t work, which it hasn’t for over six years“   Like a lot of what rank and file Googler’s say, this is an example of bleating the mothership message, without either fully understanding, or simply being disingenuous. What Was PageRank Sculpting? As the vast majority of SEO practitioners haven’t been in search for six years,