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Just independent, practical web marketing advice.
The week of Jan 9–Jan 15, 2026 tightened a structural pattern that’s becoming harder to ignore: AI is not just answering queries, it’s being wired into…
Fifteen years ago, I started an annual SEO tools Survey, to help find new gems and discover tools I was unaware of. Ten years ago, life…
Wondering how long does take SEO to have an impact? With many conflicting answers out there, we give you all the data, so you know what…
Ever considered running an internal SEO clinic for various stakeholders? While SEO is its own discipline, in almost all in-house SEO roles you’ll find yourself needing…
Site speed, PageSpeed, Core Web Vitals (CWV) or whatever you want to call it: improving the speed of websites has for a number of years been…
Moobs, YOLO, slacktivist, clickbait. These words all turned up in the Oxford English Dictionary in 2016, signalling, perhaps, that the English language is now taking its…
Ever wondered why you should invest in branding? We'll tell you all in this guide. Just give it a read and take notes.
Wondering whether Content Marketing can do anything for your business (big or small), read on because we've got all the answers you're looking for. Here you'll…
If you’re considering hiring writers (freelance or in-house) for your team, read on. We’re going to tell you how we find the best ones and keep…
Back in 2010 I had 0 clue about SEO. Like, seriously no clue. I don’t think I’d even heard the word before. I was a journalist.…
