WTF is Inbound Marketing Anyway?

This post started out as a tweet, then a comment on, but neither really allowed me to vent enough so its ended up here on my blog – (which is unloved to say the least). It is in reference to this thread at which has been getting some heat on whether to include a PPC category on site. These are the comments that caught

Why EMD’s should stay

Yet again parts of our industry are under fire from algorithmic changes at Google. The focus right now are Exact Match Domain’s (EMD), something that us SEO’s have complained about for years. I’ve lost count of the amount of times that I’ve seen an SEO moan that they site can’t outrank “” or whatever it may be, just because its an exact match. Thing is,