Most SEO Studies are Basically Pointless

For some years now, the industry has had an unspoken problem with most SEO studies published. Sure, they pretty much always reveal the same factors (as long as the data is interpreted correctly), you need Content, Links and structure. Pretty much in that order. There are two main categories, those backed with proprietary index data (like these by SEMrush or SearchMetrics), or those accumulated from

You don’t really hate SEO.

Do you hate SEO? Are you sick of spam emails, web pages with text that makes no sense & huge ugly blocks of links? Well, you’re not alone. For most people, this is their introduction to our industry:   SEO’s Hate That Stuff Too: Thing is, what you hate IS NOT SEO. Hating SEO because of things like this, is like hating banking because some

Is this really what Seth Godin meant by permission marketing?

Having been in search for the last few years, I’ve not really had much involvement in email marketing. I saw this as a massive skills gap, and one I set out to change after I started working directly on our product, URL Profiler. There are plenty of studies which show how marketers are still achieving an excellent ROI on email marketing, particularly since it remains

#iCloudHack: Cloud Storage a More Likely Source

(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities phones getting hacked en-masse, and personal photos being distributed through 4chan and other such forums. The current explanation doing the rounds in the press is that the Apple iCloud Photo Stream is the source of the

Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it for newcomers?”   In case you haven’t read through the

Google Removing Exact Match keywords

  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match keywords to drive their ad spend. For non Adwords advertisers, exact match has always been