More Zero Results SERPs Spotted in the Wild

Here we are, less than a week after being reassured that no further queries would end up having their organic search results removed,  and twitter user Geoffrey Weg has...

Read more

A brief history of all the times Nofollow didn’t change

Another day, another flip-flop from Google on the functionality and specification of nofollow…  Lets look back at all the times it hasn’t changed in the last decade: Timeline January...

Read more

Here’s a(nother) Scary Thing about Zero Results Serps

A full 48 hours after my post on zero results serps, and how they could be a fundamental issue to online marketers, we see a great example of how...

Read more

RIP Google, a ‘Search Engine’ from 1998-2018

History Back in the late 90’s, we had a choice of search engines: Altavista, Infoseek, Lycos, Dogpile and probably others I have long since forgotten. Then, with little warning...

Read more

Is Direct Traffic a Ranking Factor?

Yesterday, SEMrush released an updated version of their June 2017 ranking factors report, again placing Direct Traffic right at the top of the list – stating that its the...

Read more

My Secret SEO Strategy Guarantees Results…

…But I won’t tell you my strategy, because its proprietary… This post appeared in my FaceBook feed, and sparked some discussion: From the outset, lets be perfectly clear, there...

Read more

Most SEO Studies are Basically Pointless

For some years now, the industry has had an unspoken problem with most SEO studies published. Sure, they pretty much always reveal the same factors (as long as the...

Read more

You don’t really hate SEO.

Do you hate SEO? Are you sick of spam emails, web pages with text that makes no sense & huge ugly blocks of links? Well, you’re not alone. For...

Read more

Is this really what Seth Godin meant by permission marketing?

Having been in search for the last few years, I’ve not really had much involvement in email marketing. I saw this as a massive skills gap, and one I...

Read more

#iCloudHack: Cloud Storage a More Likely Source

(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities...

Read more

Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over...

Read more

Google Removing Exact Match keywords

  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post...

Read more

Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their...

Read more

Angry with Big Brand Spam?

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I...

Read more

Digital Conferences Shape Careers

An open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed not only me...

Read more

Not Provided? Unintended Consequences of Killing SEO

Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from...

Read more

#GoogleGate – Can you Trust Google?

Google have done an incredible job of portraying itself as a friendly, warm & fuzzy.  A kind of anti-corporation if you will. From their regular Google Doodles through to...

Read more

SEO advice from a PR firm

If you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the PR Industry. The...

Read more

Black Hat Vs White Hat SEO

I’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil,  heroes vs. villains…  oh, ok: White-hat vs. Black-hat SEO. There are...

Read more

Buying Fans, Followers & the Truth

(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) –...

Read more