Recent Articles

Is this really what Seth Godin meant by permission marketing?

Having been in search for the last few years, I’ve not really had much involvement in email marketing. I saw this as a massive skills gap, and one I...

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#iCloudHack: Cloud Storage a More Likely Source

(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities...

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Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the...

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Google Removing Exact Match keywords

UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year: Original post starts here:...

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Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their...

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Angry with Big Brand Spam?

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I...

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