Archive for the ‘Opinion’ Category

Is this really what Seth Godin meant by permission marketing?

Having been in search for the last few years, I’ve not really had much involvement in email marketing. I saw this as a massive skills gap, and one I set out to change after I started working directly on our product, URL Profiler. There are plenty of studies which show how marketers are still achieving…


#iCloudHack: Cloud Storage a More Likely Source

(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities phones getting hacked en-masse, and personal photos being distributed through 4chan and other such forums. The current explanation doing the rounds in the press is that…


Beginners SEO – Ignore the FUD!

Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it…


Google Removing Exact Match keywords

  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match keywords to drive their ad…


Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO“ (I’m paraphrasing, the full post is here). Rand goes on to call on…


Angry with Big Brand Spam?

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I never put myself forward as the Spam Police, when you’re a high visibility member of staff on social networks, and SEO is in your job description,…