Linkdex Thinktank: Travel Marketing

Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in SEO, Social Media & how that applies to travel marketing on the internet. Its not only relevant to travel of course, the DNA of the presentation can be applied to any vertical. Here is the whole

Punching Penguins @performinsights 2013

A little earlier this year I was invited to sit on a special panel at A4U Europe, hosted in Amsterdam. The panel, jovially titled “Punching the Penguin” featured search superstars Joost de Valk (of, Marcus Tandler (of Mediadonis), Christophe Cemper (of & was moderated by the legendary Bas Van den Beld (of State of Search). Thanks to the great people over at Performance

TBEX: Cross Platform Publishing Presentation

I presented a talk on the future of cross platform publishing, along with a few things that you can actively do today to get started on pushing your content into a multi-platform environment, at the Travel Bloggers Exchange (TBEX) in Toronto, yesterday. If you’re unfamiliar with TBEX, its the worlds largest gathering of online travel writers, with over a thousand attendees, and its coming to

Webmasters on the Roof @ SMX Munich

Webmasters on the Roof is one of the longest running online radio shows, now in its seventh year.  SMX Munich hosts special editions of the show, which feature prominent industry figures. This years lineup was: Danny Sullivan – the man, the legend.  He’s been reporting on our industry since before it had a name, founding editor of Search Engine Land and overall good guy. Wil

Blackhat vs Whitehat presentations

What do you prefer hearing at conferences?  When I talk about “edgy” stuff (yes, blackhat), the presentation is far better received by the audience. On the flip side, presentations about everything else tend not to quite as popular. Don’t get me wrong, I have invested huge amounts of time and energy into building decks, doing research, presentation training and so on – its just those