Archive for the ‘Case Studies’ Category

Sorry: Negative SEO Does Exist

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO“ (I’m paraphrasing, the full post is here). Rand goes on to call on…


Speed up WordPress: Peadig Framework

If you’ve visited the blog before you will probably notice a few key differences today. It looks pretty similar to the old design, and while its still a work in progress I feel the whole site is quite a bit cleaner than before.  The main difference that you will probably pick up on though is…


We can’t stop Spam, we CAN save Polar Bears

I am bothered by comment spam as much as the next person, but in the pursuit of science (honest) I  also like playing about with the latest spamming tools. They all work roughly the same way, some better than others, but its all pretty standard… The recipe is simple, you spin some comments, submit them…


Buying a website? Audit a Flippa Listing in Minutes

Buying and selling websites is a hobby of mine, and the busiest marketplace is Flippa. Before you buy any site though you should spend a few minutes auditing whether the site is what it purports to be, and whether its a good deal.  Luckily this can be done easily and for free using nothing more…


Negative SEO vs. MattCutts.com

Negative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across hundreds of other domains, (squidoo lenses for instance) 3) breach GWMT security and de-index 4) manipulate…


Digg banned from Google?

Something interesting has just come across one of my networks (hat tip to datadial), just a few days after Digg have announced that they are building a replacement for the much loved Google Reader, they have (coincidentally?) disappeared from the primary google index. Is it an SEO penalty for links? That seems to be the…