Best SEO Tools 2025

Fifteen years ago, I started an annual SEO tools Survey, to help find new gems and discover tools I was unaware of.

Ten years ago, life got in the way and I stopped doing them annually! 😂

Its time to get that whole ‘life’ thing back to the bottom of the priority list, and see what I’ve been missing for the last ten years!

In this years survey there are over 165 tools listed, across a half dozen categories.

We have desktop crawlers, cloud crawlers, backlink intelligence tools, even AI with LLMs have made a significant impact to our daily lives recently.

By filling in this form, you will receive exclusive access to the gathered data, and with a wide enough audience we can apply pressure to the SEO tools to provide the features we want, and solve the pain points we face.

Please share this industry survey with anyone and everyone that works in organic search marketing!

Martin MacDonald
December, 2024

2025 Survey:

Top SEO Tools 2025

Step 1 of 5

20%

Tell us a little about you:

(optional)

Name

First

Last

Email(Required)

Company NameWebsite

Your Role

SEO my own Websites

SEO Freelancer

SEO Consultant

In House SEO

Agency Side SEO

How big an SEO team do you work in?

1

2-3

4+
How many other SEOs do you work with directly?

Monthly Tool Budget

USD $0

USD $1-$100

USD $101-$500

USD $501-$2,000

USD $2,001+
How much do you spend on digital marketing tools, every month

Your Experience in SEO

<1 year

1-2 years

2-5 years

5-10 years

10+ years
How long have you worked in the industry?

AI LLMs

What is your level of familiarity with these AI tools:Backlink Intelligence

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Ahrefs
BuzzSumo (Backlink Module)
CognitiveSEO
GetSTAT
Hunter.io
Linkody
LinkResearchTools
Majestic SEO
Monitor Backlinks
Moz Link Explorer
OpenLinkProfiler
Pitchbox
Rank Ranger
SEMrush
Serpstat
SpyFu
Ubersuggest

What is your level of familiarity with these backlink tools:Chrome Plugins

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
SEO Testing
Grammarly
Keyword Surfer
Keywords Everywhere
Racoon SEO Link Checker
Glimpse
SimilarWeb
SimilarSites
Schema Builder
View Rendered Source
Link Redirect Trace
Ayima Link Redirect
Detailed
SEO Minion
Moz Bar
Buzzmarker
Link Grabber
Hunter
SiteImprove
SEO Quake
Lighthouse
Web Vitals

What is your level of familiarity with these Chrome plugins tools:Cloud Crawlers

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Ahrefs Site Audit
Audisto
Botify
ContentKing
DynoMapper
FandangoSEO
JetOctopus
Lumar
Moz Site Crawl
Netpeak Spider
Oncrawl
Raven Tools
Rob Hammond SEO Crawler
SEMrush Site Audit
SEOCrawler
SEOMator
SiteBulb Cloud
Link Assistant Website Auditor

What is your level of familiarity with these cloud based crawl tools:Desktop Crawlers

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Netpeak Spider
Screaming Frog SEO Spider
Sitebulb
TechnicalSEO Crawler

What is your level of familiarity with these cloud based crawl tools:Excel Addons

What is your level of familiarity with these excel addons:GSC Insights

What is your level of familiarity with these Google Search Console chrome plugins or addons:Linkbuilding Tools

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Ahrefs Content Explorer
Broken Link Checker
BrokenLinkBuilding.com
BuzzStream
CognitiveSEO
GroupHigh
GuestPost Tracker
Hunter.io
LinkAssistant (SEO PowerSuite)
LinkMiner (Mangools)
Linkody
Moz Link Intersect Tool
Ninja Outreach
OutreachPlus
Pitchbox
Postaga
Respona
SEMrush Link Building Tool
Snov.io
Terkel.io
Traackr

What is your level of familiarity with these Linkbuilding Tools:Local SEO Tools

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Birdeye
BrightLocal
GatherUp
Local Falcon
Local Viking
PlacesScout
Reputation
SOCi
Uberall
Whitespark
Yext

What is your level of familiarity with these Local SEO Tools:On Page SEO Tools

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
Alexa Marketing Stack
Neil Patel SEO Analyzer
Nibbler by Silktide
SEMrush On-Page SEO Checker
SEO Site Checkup
SEO Tester Online
SEO Web Page Analyzer
SEOptimer
SEOrch
WooRank

What is your level of familiarity with these On Page SEO Tools:General Purpose SEO Platforms

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
AgencyAnalytics
Ahrefs
AlsoAsked
CognitiveSEO
DemandSphere
Diib
Dragon Metrics
Inlinks
Keyword Insights
Mangools
MarketingTracer
MarketMuse
Morningscore
Nightwatch
RankingCoach
Ryte
SE Ranking
SEMrush
Seobility
seoClarity
SEOMonitor
SEOstack
SEOTesting
SEOwork
SimilarWeb
SISTRIX
SiteChecker
Surfer SEO
Swydo
ZadroWeb SEO Crawler
YourTextGuru (FR)

What is your level of familiarity with these General SEO Growth Platform Tools:Site or Content Monitoring Tools

	Dont know this tool	Am aware, do not use	I use this tool	I use and like this tool	I strongly recommend
ChangeTower
ContentKing
Fluxguard
Hexometer
Little Warden
Pingdom
RankRanger (SEO Monitor)
Semonto
SEORadar
Site24x7
Sken
UptimeRobot
Uptrends
VisualPing
Wachete

What is your level of familiarity with these Site Monitoring Tools:

What is the biggest pain point you have as an SEO?What need would you like to see from an SEO tool in 2025, that isn't already being served?What thoughts in general do you have about the SEO or digital marketing tools industry?

2025 Survey:

Top SEO Tools 2025

Tell us a little about you:

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