As a follow on from the White Hat SEO guide, this practical SEO guide goes deeper into the world of optimising your site, and improving your rankings.
That’s not to say that this guide is intended to be in any way “blackhat”, but the problem with following the Google Guidelines to the letter is that it leaves you very little room to compete in any verticals with even small amounts of competition.
If you are just getting started in SEO, then you should certainly make sure your website is as optimised as it possibly can be, but when thats done you need to start doing things like creating good content, and linkbuilding, or social media marketing. ย Thats where these guides come in!