Beginners SEO – Ignore the FUD!

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Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it…


Google Removing Exact Match keywords

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  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match keywords to drive their ad…


Free SSL Certificates (for SEO?)

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  Google’s recent announcement that SSL certificates are a ranking factor has created a bit of a rush to get sites secured. Lets be perfectly clear for just a moment, having SSL on your site is far, far less of a ranking signal than having content, links, architecture and everything else that we typically think…


SEO & Social in Travel Marketing

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Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in SEO, Social Media & how that applies to travel marketing on the internet. Its not only relevant to travel of course, the DNA of the presentation…


Sorry: Negative SEO Does Exist

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UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO“ (I’m paraphrasing, the full post is here). Rand goes on to call on…


Best SEO Tools – 2014

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  Keeping up with the latest SEO Tools is almost a full time job by itself these days. To see if there were any SEO tools I’d missed out on in 2014 so far, I posed the question to twitter: What are your TOP 3 SEO Tools? #QuickPoll (will become blogpost feat. your tweets!) — Martin…