#LidlSurprises & Sponsoring Trends

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German discount supermarket chain Lidl is sponsoring a trend on twitter in the UK today, using the hashtag #LidlSurprises – so what could possibly go wrong? Lidl normally do a good job advertising, and the TV campaign that this sponsored trend is backing will no doubt be high in


#iCloudHack: Cloud Storage a More Likely Source

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(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities phones getting hacked en-masse, and personal photos being distributed through 4chan and other such forums. The current explanation doing the rounds in the press is that…


HOW TO: Use Twitter Analytics to Boost Interaction

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Twitter make analytics free to everyone: That came as a bit of a shock to me, as it was already available to everyone – but they have indeed vastly improved one of the views (others remain the same though, ie. follower analytics). The new dashboard: As you can see at analytics.twitter.com its actually got some really…


Bulk Image Link Spam Going Un-detected?

mixpanelsmall

I was asked earlier whether using badges for building links is a good idea. Its certainly not a new concept, enterprising SEO’s (myself included) had used this technique, or variants of it, for years.  In the spirit of full disclosure, I also talked extensively about this practice and my experiments in avoiding penalties by rapidly varying…


Beginners SEO – Ignore the FUD!

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Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it…


Google Removing Exact Match keywords

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  UPDATE: Enough people have argued that Google aren’t removing Exact Match Keywords, so I’ve put together possibly the least attractive infographic you’ll see this year:   Original post starts here: Google announced late yesterday that starting September, advertisers on adwords will no longer be able to use Exact Match keywords to drive their ad…


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