Is this really what Seth Godin meant by permission marketing?

Having been in search for the last few years, I’ve not really had much involvement in email marketing. I saw this as a massive skills gap, and one I set out to change after I started working directly on our product, URL Profiler. There are plenty of studies which show how marketers are still achieving…


#LidlSurprises & Sponsoring Trends

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German discount supermarket chain Lidl is sponsoring a trend on twitter in the UK today, using the hashtag #LidlSurprises – so what could possibly go wrong? Lidl normally do a good job advertising, and the TV campaign that this sponsored trend is backing will no doubt be high in


#iCloudHack: Cloud Storage a More Likely Source

icloud

(NOTE: the article below goes for ANY remote file backup service, NOT just DropBox). For the last couple of days the internet has been awash with stories of celebrities phones getting hacked en-masse, and personal photos being distributed through 4chan and other such forums. The current explanation doing the rounds in the press is that…


HOW TO: Use Twitter Analytics to Boost Interaction

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Twitter make analytics free to everyone: That came as a bit of a shock to me, as it was already available to everyone – but they have indeed vastly improved one of the views (others remain the same though, ie. follower analytics). The new dashboard: As you can see at analytics.twitter.com its actually got some really…


Bulk Image Link Spam Going Un-detected?

mixpanelsmall

I was asked earlier whether using badges for building links is a good idea. Its certainly not a new concept, enterprising SEO’s (myself included) had used this technique, or variants of it, for years.  In the spirit of full disclosure, I also talked extensively about this practice and my experiments in avoiding penalties by rapidly varying…


Beginners SEO – Ignore the FUD!

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Imagine it’s the first day you’ve ever studied SEO   There are as many SEO blog posts as there are opinions, and as the saying goes, everyone’s got one. Over the weekend though, a thread on the forum got me thinking:  “Experienced SEO’s have a level of FUD (Fear, Uncertainty & Doubt), how bad is it…


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