SEO & Social in Travel Marketing

travelSEOsocial

Last year I was asked to keynote a Linkdex Thinktank in London, on the future of travel marketing. Specifically I looked at what we’re doing as an industry in SEO, Social Media & how that applies to travel marketing on the internet. Its not only relevant to travel of course, the DNA of the presentation…


Sorry: Negative SEO Does Exist

evilinside

UPDATE: Please check the end of this post for some final notes, following communications with Google. Rand Fishkin published a post yesterday saying: “webmasters are forced to police their own links through webmaster tools, and be in constant fear of negative SEO“ (I’m paraphrasing, the full post is here). Rand goes on to call on…


Best SEO Tools – 2014

winners288

Keeping up with the latest SEO Tools is almost a full time job by itself these days. To see if there were any SEO tools I’d missed out on in 2014 so far, I posed the question to twitter: What are your TOP 3 SEO Tools? #QuickPoll (will become blogpost feat. your tweets!) — Martin Macdonald…


Topical Trustflow via MajesticSEO

topical-leader

A new feature in the web’s best backlink index (MajesticSEO) was released quietly this morning, with very little (in fact no) fanfare. A Topical Trustflow Report for any site or page in their index. NOTE: you need to be logged into your Majestic account to see the report.   What is it all about? One…


Halifax Bank Google SEO Penalty

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2014 is indeed looking like the year of the spam clampdown, and here is a fresh example of a major company getting wiped off the face of the (google) index, the Halifax Bank (a well known high street bank in the UK).   What’s happened? Lets take a look at the losing keywords:  (all data…


Angry with Big Brand Spam?

angry

I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I never put myself forward as the Spam Police, when you’re a high visibility member of staff on social networks, and SEO is in your job description,…