Halifax Bank Google SEO Penalty


2014 is indeed looking like the year of the spam clampdown, and here is a fresh example of a major company getting wiped off the face of the (google) index, the Halifax Bank (a well known high street bank in the UK).   What’s happened? Lets take a look at the losing keywords:  (all data […]

Angry with Big Brand Spam?


I’ve been contacted a handful of times over the past two years by webmasters complaining about Expedia outranking them, or for having some links of questionable value. While I never put myself forward as the Spam Police, when you’re a high visibility member of staff on social networks, and SEO is in your job description, […]

Speed up WordPress: Peadig Framework


If you’ve visited the blog before you will probably notice a few key differences today. It looks pretty similar to the old design, and while its still a work in progress I feel the whole site is quite a bit cleaner than before.  The main difference that you will probably pick up on though is […]

Digital Conferences Shape Careers


An open letter to the digital marketing industry: Over the past few years, a number of online marketing events have shaped my career, and fundamentally changed not only me as a person, but what I believed I could achieve. In that time I’ve moved from being an SEO affiliate, to Inbound Marketing Director at Expedia, […]

Not Provided? Unintended Consequences of Killing SEO


Oh My God. No more keyword data. Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from their search referrers this week. Rand wrote a piece on his personal blog, calling it the first existential threat to the industry That came as a […]

An Interview with Google Webspam


For my first post here on my new blog at WebMarketingSchool.com, I’ve been lucky enough to interview Fili Wiese and Kaspar Szymanski: If you’re not familiar with them, they have been “on the other side of the fence” to the rest of us SEO’s for the better part of the last decade – both having […]